Greg Lundell is a partner in Haley Guiliano’s Silicon Valley office.
Greg’s practice reflects his unique mix of outside counsel trial experience and a decade of leading corporate intellectual property groups as inside counsel. Whether in licensing, litigation, or patent management and analysis, his expertise focuses on achieving his client’s business goals.
Before joining Haley Guiliano, Greg served as Vice President of IP Strategy & Licensing at two global, public technology companies. In these roles he led IP departments though both routine IP activities and long-term complex IP objectives, like patent monetization. His experience includes: successful litigations in the US, Asia, Europe, and Latin America; in-bound and out-bound technology licensing; evaluating businesses and IP portfolios for M&A activity; and driving innovation as Chief Patent Counsel. Greg regularly works with AI, VR, video networks, internet platforms, semiconductor, content security, cybersecurity, and UI/UEX technologies to assess patentability and to develop strategies to put intellectual property to work in these spaces.
Greg also represents companies in audit-based licensing compliance matters ranging from responding to audit letters to enforcing contract rights in trial and arbitration.
Greg began his legal career as a commercial and patent trial attorney with trial experience in the ITC, Federal, and State Courts. He represented investors, start-ups, and Fortune 50 technology companies in and out of court. Greg received his law degree from Santa Clara University School of Law and has a BS in Biology and Philosophy from Westmont College. He is licensed to practice before the USPTO and clerked in the U.S. District Court for the Northern District of California.
Greg serves on the board for the non-profit, PathLight International. He loves the outdoors and can be regularly found with his wife and two boys on Northern California’s ski hills, athletic fields, trails, and surf breaks.
Representative Clients & Matters
As Inside Counsel:
Vice President of IP Strategy and Licensing for the Kudelski Group. The Kudelski Group is a world-wide leader in video content distribution and security with pay-television, cybersecurity, and physical access business verticals. Greg served as Chief Patent Counsel for the Group. He shaped and implemented legal strategies to achieve business goals with the Group’s global portfolio of more than 5,000 issued and pending patents. He was also responsible for leading negotiations on in-bound and out-bound licensing engagements worth hundreds of millions of dollars. Greg routinely worked with the Group’s technologists to address open source and standard setting organization questions.
Vice President of IP Strategy and Licensing for Rovi (now TiVo). TiVo is a world-wide leader in solutions to access to video content. Greg was responsible for executing licensing strategies for the company’s global patent portfolio. Greg led successful litigations in the US and abroad to support the company’s licensing and business objectives. Greg also handled the company’s commercial disputes around audit-based licensing compliance programs.
As Outside Counsel:
HP v. Acer: Represented HP in the ITC and EDTX district court actions against Acer. The patented technology related to cache controllers, LCD scalar chips, and rewritable DVD drives. Obtained favorable settlement for HP after ITC trial before issuance of Initial Determination.
HP v. Gateway: Represented HP in two ITC cases and two district court cases. The patented technology related to parallel ports. Obtained Initial Determination of infringement by Gateway, with a recommendation for an Exclusion Order. The litigation led to a publicly announced $47 million settlement in HP’s favor.
Cisco v. Mike Lynn: Obtained TRO in favor of Cisco and prevented trade secret disclosure that would have exposed security gaps in Cisco servers before patches could be applied.
Samsung Electronics v. Quanta Computer, et al.: Represented the plaintiff, Samsung, in the Northern District Court of California. The patented technology related to the implementation of hotkey functionality in notebook computers. Obtained a $9 million jury verdict for patent infringement, which led to a favorable settlement.
CollegeNET, Inc. v. XAP Corporation: Represented the plaintiff, CollegeNet, in the US District Court of Oregon. The patented technology related to automated intelligence in online form completion. CollegeNET also prevailed on privacy and data related unfair competition claims. Obtained an $8.5 million jury verdict for patent infringement and unfair competition under the Lanham Act.
IMX, Inc. v. LendingTree, LLC: Represented the plaintiff, IMX, in the US District Court of Delaware. The patented technology related to mortgage bidding systems implemented over the Internet. Obtained a jury verdict of willful patent infringement and enhanced damages, which led to a favorable settlement.